How to look good
So you have installed ClawCrane, but it looks kinda 🤨? Don't worry - we got you covered within 5 steps.
Overarching Idea
The overarching idea to make ClawCrane match your store's look is based on three principles.
Step 1. Sidebar or Chat?
First you have to decide on the basic interaction type with your customers.
The Sidebar works better for most stores (Fashion, Beauty, Household, ..), but certain types of stores will prefer the Chat interaction (Kids, Pets). Try both, and see what works best for you.
Sidebar Interaction
Chat Interaction
Link
Interaction
Fast, Efficient, Snappy, Opens Game immediately
Focus on Empathy & Fun with Avatars
Looks
Clean, Professional
Fun, Cute
Focus
Conversion
Bonding
Pro
Faster, Feels snappier for the right audience
Feels more special
Con
Feels more standard
Slower, "Spammy" if wrong audience
Step 2. Background & Text - Light or Dark?
The background color of the sidebar or chat should match your theme's overall level of "brightness". This means:
Bright themes
Use a white background color
Background: #F9F9F9
(Or try a 100% white Background: #FFFFFF )
Text Color: Dark
Dark themes:
Use darkish grey (or with a hint of color)
Background Color: #444444
Text Color: Light
If you know what you do: You can chose the color you like - but why are you then reading this? 🤪
Let's look at https://wearerunaways.com/ when I first met them as an example. They had mixed a bright store theme with dark Clawcrane background (not recommended):
Step 3. Accent color 💅
Accent colors are used to catch the customer attention. Reflecting the principles "tone it down" and "repetition" this means:
Use the accent color very rarely.
The accent color must repeat accurately accross the page, otherwiese it will look "off".
Let's again look at the example.
And now with fixed background color and fixed accent color:
Step 4. Prize Icons! Standard or Custom?
ClawCrane already comes with many ready-to-use prize icons, so you can start right out of the box. For many stores they look great.
If however they don't fit your theme or you want to maintain a strong brand, we strongly recommend uploading your own prize icons. In fact you can just use your product images anyway. 🙂
Step 5. Avatars! (only for Chat)
The same applies to chat avatars. We provide many ready to go, but they work best for "fun" and "cute" stores.
To be clean and professional we recommend:
Suggestions from "Option 2" applied:
Tadaaa 🎉
Phew, that was a ride, but now you're done and your store looks good! 🤗 In case you need further help, please feel invited to reach out via Facebook.
Final Chat Example
Final Sidebar Example
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