> For the complete documentation index, see [llms.txt](https://clawcrane-docs.secretbakery.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://clawcrane-docs.secretbakery.io/how-did-other-merchants-use-clawcrane/bart-and-judys.md).

# Bart and Judy's

### About Bart and Judy's

Bart and Judy's is a family owned cookie bakery from Los Angeles and they make the best chocolate chip cookies in the world. 🤗

Shopify Store: [https://www.bartsbakery.com/](https://bartsbakery.com/)

### How did they use ClawCrane?

Bart and Judy's created a facebook campaign, where people could win free cookies. It was great to see all those cookies rolling across their website 🍪🍪🍪😁 - see for yourself:

{% embed url="<https://youtu.be/UDsNR0nQ9Ws>" %}

<div align="center"><img src="/files/-MBA4rIyICt_bFvvHMgw" alt=""></div>

* Blogpost: <https://bartsbakery.com/blogs/news/grab-win-a-snack-pack>
* Facebook Campaign: <https://www.facebook.com/BartAndJudys/posts/2635314960044647>

### Key Takeaways

* Create Facebook campaigns around ClawCrane.
  * Reach existing customers (unpaid posts)
  * Reach new customers (paid promotion on Facebook)
  * Use a lead magnet as a motivation for customers (e.g. free cookies 🍪🤤)
* Use a landing page for those campaigns (see: [landing page template](/help/how-to-create-a-landingpage.md), [custom starter buttons](/help/starter-buttons.md)).
* Use custom graphics to represent the prize customers will win.

### Outcomes

> "We are so happy with the way the page turned out and it's already generating tons of traffic and engagement! We are really excited to see the numbers over the weekend!" - Tracy, Bart and Judy's