# Kawaii Slime Company

### About Kawaii Slime Company

I don't understand slime, but surely kids do! - Kawaii Slime Company is a strong family owned brand that sells slime 😛, both online and POS. I'd recommend checking out their site, it's amazing!

Shopify Store: <https://www.kawaiislimecompany.com/>

### How did they use ClawCrane?

The main audience being kids, this companie's focus is being fun 🎈 and kawai 💥🎀🙉. To maximize the level of kawaiiness and create a fun interaction for the kids, they have used the chat interaction with one of their mascots.

{% embed url="<https://youtu.be/-3vVqbVyRyA>" %}

Please notice how every part was carefully set up to seamlessly fit into the theme (colors) and the companies branding (fun, kids).

{% hint style="info" %}
If at this point you wonder what kawaii actually means: It's Japanese and means "cute". 😉
{% endhint %}

### Key takeaways

#### 1. For target audiences like kids, set up the app to be fun.

* Use the Chat interaction
* Use custom mascots / avatars
* Use custom prizes
* Write your copy in a fun and appealing way

<div align="center"><img src="/files/-MBE2topjvQTZLE4bTl4" alt="Chat-style, Custom avatars and congratulation messages - all fun and kawaii. 🤗"></div>

#### 2. Colors

The colors in the app should always reflect the colors in your theme. Please notice the carefully selected colors.

* The background color. Usually ..
  * White for lighter websites (most websites)
  * Dark for darker websites
  * Colorful (but should match the main color of the website)
* The accent color
  * A color that catches the customers attention.
  * Used sparsely on the website
  * Especially this one should 100% match the themes accent color.
  * If you don't know how to get the color code, use tools like <https://imagecolorpicker.com/en/>

<div align="center"><img src="/files/-MBE2pa8gxv3_CM9RWct" alt="Background and accent color fit to the companies theme colors."></div>

### Outcomes

> "When I saw the Crane Claw game on the Shopify App store, I was blown away. Secret Bakery really raised the bar on Gamified discounts. There are a million spin to win apps available but this was the first time I saw something so unique and fun to engage our customers. We are a business dedicated to mostly children (and their parents) and we had overwhelming positive feedback about the game. In fact, my own 2 daughters (age 3 & 11) ask to play it all the time, just for fun!"  - Roxy, Kawaii Slime Company


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