Kawaii Slime Company
About Kawaii Slime Company
I don't understand slime, but surely kids do! - Kawaii Slime Company is a strong family owned brand that sells slime 😛, both online and POS. I'd recommend checking out their site, it's amazing!
Shopify Store: https://www.kawaiislimecompany.com/
How did they use ClawCrane?
The main audience being kids, this companie's focus is being fun 🎈 and kawai 💥🎀🙉. To maximize the level of kawaiiness and create a fun interaction for the kids, they have used the chat interaction with one of their mascots.
Please notice how every part was carefully set up to seamlessly fit into the theme (colors) and the companies branding (fun, kids).
If at this point you wonder what kawaii actually means: It's Japanese and means "cute". 😉
Key takeaways
1. For target audiences like kids, set up the app to be fun.
Use the Chat interaction
Use custom mascots / avatars
Use custom prizes
Write your copy in a fun and appealing way
2. Colors
The colors in the app should always reflect the colors in your theme. Please notice the carefully selected colors.
The background color. Usually ..
White for lighter websites (most websites)
Dark for darker websites
Colorful (but should match the main color of the website)
The accent color
A color that catches the customers attention.
Used sparsely on the website
Especially this one should 100% match the themes accent color.
If you don't know how to get the color code, use tools like https://imagecolorpicker.com/en/
Outcomes
"When I saw the Crane Claw game on the Shopify App store, I was blown away. Secret Bakery really raised the bar on Gamified discounts. There are a million spin to win apps available but this was the first time I saw something so unique and fun to engage our customers. We are a business dedicated to mostly children (and their parents) and we had overwhelming positive feedback about the game. In fact, my own 2 daughters (age 3 & 11) ask to play it all the time, just for fun!" - Roxy, Kawaii Slime Company
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